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Advertising, The Uneasy Persuasion: Its Dubious Impact On...

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Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society

Michael Schudson

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A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.

Κατηγορίες:

Business & Economics - Sales & Marketing

Έτος:

1986

Εκδότης:

Basic Books

Γλώσσα:

english

Σελίδες:

320

ISBN 10:

0465000800

ISBN 13:

9780465000807

Αρχείο:

PDF, 10.91 MB

IPFS:

,

english, 1986

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